Public relations is a strategic communication process companies, individuals, and organisations use to build mutually beneficial relationships with the public.

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A public relations specialist drafts a specialised communication plan and uses direct and indirect media to create and maintain a positive brand image and a strong relationship with the target audience.

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In simple terms, public relations is a strategised process of managing the release and spread of organisation-related information to the public to maintain a favourable reputation of the organisation and its brands. This process focuses on –

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• What information should be released,

• How it should be drafted,

• How it should be released, and

• What media should be used to release the information (usually earned or free media is used for the same)