Public relations is a strategic communication process companies, individuals, and organisations use to build mutually beneficial relationships with the public.
A public relations specialist drafts a specialised communication plan and uses direct and indirect media to create and maintain a positive brand image and a strong relationship with the target audience.
In simple terms, public relations is a strategised process of managing the release and spread of organisation-related information to the public to maintain a favourable reputation of the organisation and its brands. This process focuses on –
What information should be released,
How it should be drafted,
How it should be released, and
What media should be used to release the information (usually earned or free media is used for the same)
Internship Duration: 90 Days (3 Months)
Work Location: Work From Home